There are a lot of shit, irritating, annoying adverts souring our televisual experience, but the bloody Meerrkat campaign is one of the worst out there.
How they came up with this concept I have no idea. Perhaps they actually did put some monkeys in a room with some crayons and a notepad, leaving it to our simian cousins to come up with this moronic piece of marketing. How they then managed to get the powers that be to accept this idea though is beyond me.
What is terrifying about the Merrkat adverts is that they have actually proven to be a huge success. Presumably because the world has gone to shit. Basing an entire campaign on confusion over a word – is this really what we look for in our products? Something close to dyslexia?
Now we have the More Than/Morgan Freeman adverts, clearly inspired by the Meerkat nonsense. This could be just the start, too. Imagine all the other adverts that couldtake on this ideology.
NOT HIV – KFC!
WHAT HELPS YOU WORK, REST AND PLAY? NOT BRAS – MARS!
Is this what you want? REALLY? Because that’s the road we’re going down because of the fucking Meerkat.